New Technologies
iPhone
Blu-ray
Game Consoles
Streaming
Blogs
Mobiles
Podcasts
Plasma TV
Blackberry
Websites
Email
Camera
HD
Youtube
iTunes
iPod
IM
Social Networking
Downloads
Netbook
Laptop
Sky+HD
Online Shopping
RSS Feeds
How have new technologies allowed film institutions to target audiences?
Consider:- Production, Marketing, Exhibition & Distribution
Production
New technologies can affect the production in a variety of ways, from the more realistic special effects that can be used to the very simple 'Green Screen' which helps to dramatically improve the films, also the use of High Definition benefits the production quality of the film so that the cinema/film experience can be enhanced for the audience.
Marketing
New technologies also have effected the way films can be marketed, as old films would use things such as billboards and bus sides to help advertise their films, by the use of new technologies and social networking, the very cheap in comparison adverts on social networks appeal to a larger audience for less money, saving the film producer more money to spend on the film and less is needed to advertise it effectively.
Exhibition
New technologies effect the audiences experience due to the use of better quality HD filming and more technology to improve the special effects in the film in comparison to the older films which use worse quality filming and less realistic special effects, making the audience not able to relate to the film as much as modern day films, making it more realistic and therefore improving the audiences overall experience.
Distribution
New technologies have enabled film producers to use digital distribution in comparison to the old method of using 35mm prints that cost £1000 each, sometimes more, they can just send files and use files on computers to distribute their films faster and cheaper to a larger target area of the world.
How have the new technologies affected the position of the consumer?
the new technologies have affected the position of the consumer dramatically, allowing the consumer to take control of how much the advertisements can influence their decision to watch the films as they can choose not to click links that are advertisements on websites, however the new technologies can also give the producers a position of power while the audience is watching the films as they can use special effects and better quality production to make people feel certain feelings according to what the producers whant them to feel.
To evaluate
New technologies such as HD and advances in camera technology have allowed the film industry to film in more detail than ever before as they can shoot all Films in High Definition to make the cinema experience more realistic than ever for example, A Serious Man and Avatar has advertisements in high definition which can help convey the quality of the film to give the audience a snippet of how good the film truly is. thanks to the advances in technology, many films can be digitally distributed which can save companies thousands of pounds as it can be sent via the internet and easily copied, making the expense of distribution obsolete as companies won’t have to buy expensive 35mm prints so that the film budget can be used more on the film and less on advertising improving the film as the spare money can be used to improve the quality of the film.
Here is the ‘A Serious Man’ & ‘Avatar’ trailer in HD showing just how advanced technology can affect the quality of filming
iPhone
Blu-ray
Game Consoles
Streaming
Blogs
Mobiles
Podcasts
Plasma TV
Blackberry
Websites
Camera
HD
Youtube
iTunes
iPod
IM
Social Networking
Downloads
Netbook
Laptop
Sky+HD
Online Shopping
RSS Feeds
How have new technologies allowed film institutions to target audiences?
Consider:- Production, Marketing, Exhibition & Distribution
Production
New technologies can affect the production in a variety of ways, from the more realistic special effects that can be used to the very simple 'Green Screen' which helps to dramatically improve the films, also the use of High Definition benefits the production quality of the film so that the cinema/film experience can be enhanced for the audience.
Marketing
New technologies also have effected the way films can be marketed, as old films would use things such as billboards and bus sides to help advertise their films, by the use of new technologies and social networking, the very cheap in comparison adverts on social networks appeal to a larger audience for less money, saving the film producer more money to spend on the film and less is needed to advertise it effectively.
Exhibition
New technologies effect the audiences experience due to the use of better quality HD filming and more technology to improve the special effects in the film in comparison to the older films which use worse quality filming and less realistic special effects, making the audience not able to relate to the film as much as modern day films, making it more realistic and therefore improving the audiences overall experience.
Distribution
New technologies have enabled film producers to use digital distribution in comparison to the old method of using 35mm prints that cost £1000 each, sometimes more, they can just send files and use files on computers to distribute their films faster and cheaper to a larger target area of the world.
How have the new technologies affected the position of the consumer?
the new technologies have affected the position of the consumer dramatically, allowing the consumer to take control of how much the advertisements can influence their decision to watch the films as they can choose not to click links that are advertisements on websites, however the new technologies can also give the producers a position of power while the audience is watching the films as they can use special effects and better quality production to make people feel certain feelings according to what the producers whant them to feel.
To evaluate
New technologies such as HD and advances in camera technology have allowed the film industry to film in more detail than ever before as they can shoot all Films in High Definition to make the cinema experience more realistic than ever for example, A Serious Man and Avatar has advertisements in high definition which can help convey the quality of the film to give the audience a snippet of how good the film truly is. thanks to the advances in technology, many films can be digitally distributed which can save companies thousands of pounds as it can be sent via the internet and easily copied, making the expense of distribution obsolete as companies won’t have to buy expensive 35mm prints so that the film budget can be used more on the film and less on advertising improving the film as the spare money can be used to improve the quality of the film.
Here is the ‘A Serious Man’ & ‘Avatar’ trailer in HD showing just how advanced technology can affect the quality of filming
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