Merchandise

Merchandise

Is one way that films promote themselves through selling commercial products in collaboration with the film such as toys, books, posters etc.

Viral Marketing

Use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

Synergy Marketing

Is a type of marketing that uses the success of existing companies to promote theirs for example James Bond film and Sony’s marketing collaboration.




Product placement

Product placement is a form of advertisement, where branded goods or services are placed in movies, the story line of television shows, or news programs to promote their products for example the Aston Martin and Rolex that James Bond Wears/Uses in the films.



Bridget Jones’ Diary





This film used synergy marketing from The Body Shop, MSN.com, Virgin Megastore and Virgin Atlantic to help promote the film, it also released t-shirts and DVD's to promote the product. some product placement was used to help promote their partners that promote them such as virgin and the body shop.



The Boat That Rocked

The film used product placement to promote itself such as Typhoo Tea, which was one of many things used in the film along with a 60 song soundtrack to promote itself before it was released, as the film was based on old music and the music that was on the soundtrack, that was promoted through playing music from the soundtrack during trailers.