Andy's Foundation Portfolio 2009-2010

Key Terms

2010-05-12T04:12:00.000-07:00

HD
BluRay
3D
Four Quadrant
Niche
35mm Print
Convergence
Encryption Codes
Escapism
Social Realism
Merchandising
Streaming
Stock Writers
Lord Puttnam
Shane Meadows
Tim Bevan
Categories
Piracy
Prefabricated
CGI
Software/Hardware
BFI
BBFC
ATL/BTL Advertising
Synergy
Viral
Product Placement
Vertical/Horizontal Integration
Conglomerate
DSN Sites
Distribution
Exhibition

How To Use My Blog

2010-05-10T03:19:00.000-07:00

To access my final magazine piece, you can click on the 'Finals' label under the 'Labels' heading.
Alternatively, you can access it by clicking on the 'AS Coursework' label under the 'Labels' heading, and scroll down past my Evaluation Questions, and it is directly underneath these.(which you may also like to look at, and can also be accessed by clicking the relevant question number you would like to see under the 'Labels' heading)
you can use the Label's to easily and quickly navigate around my page to the work you desire to look at.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of music magazines)

2010-04-15T13:30:00.001-07:00

2. How does your media product represent particular social groups?

2010-04-15T12:00:00.000-07:00

3. What kind of media institution might distribute your media product and why?

2010-04-15T11:00:00.000-07:00

4. Who would be the audience for your media product?

2010-04-15T10:00:00.001-07:00

5. How did you attract/address your audience?

2010-04-15T09:00:00.000-07:00

6. What have you learnt about technologies from the process of constructing this product?

2010-04-15T08:00:00.001-07:00

7. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

2010-04-15T07:00:00.000-07:00

Magazine Finals.

2010-03-25T10:39:00.000-07:00

Masthead Change

2010-03-25T10:36:00.000-07:00

i've decided to change the name of the magazine from Afterbirth to Aftershow, because it suits the genre of magazine that my magazine has evolved into,a more rocky live music genre.

2012 & Hot Fuzz

2010-03-24T04:11:00.000-07:00

2012 & hot fuzz

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Life on Mars - Representation of gender and ethnicity

2010-03-17T07:35:00.000-07:00

In the first part of the clip, when the police turn up, their is an upbeat fast music playing in the background to emphasize the power of the police, also their are many low angle shots of the policeman whereas the irishman gets a midshot, to show the power the english police have. the Irish man expresses how his father couldnt get a real job due to the racism in the country. Irish man looks rough, dirty clothes and a beaten up face (probabty by the police) showing the ethnic injustice of the situation. the Irish man also refers to how he can't get his own business and that all the english allow people of his community to do is labour or the 'jobs the english don't want to do' and makes reference to 'shovelling shit' to emphasize this point.
In the next part analysed, one of the main policemen stops an asian man who is walking accross the road with a t.v. under the assumption that he had stolen it based on the colour of his skin. also, the main p[olicemen makes a reference to the sari that the asian woman is wearing 'a bit parky to be out in just a nighty', i believe this is a general misunderstanding as he believes they aren't equal to the english and therefore doesnt understand the different societal norms within the different cultures.
In the bar, the music played is very soft and mellow making the pub a peaceful environment when they are celebrating, to suggest a calm accomplished feel. there is a black man who is possibly from the carribean due to his strong accent, and has dreadlocks showing the stereotypical element of their culture through an english point of view, also as another racial comment about the irish, the main policeman says 'the pub is the safest place from the IRA because they're not gunna bomb their own'.

Dude, Where's My Car (trailer) Sound Analysis

2010-03-15T04:11:00.000-07:00

Non diegetic sound, a sort of jazz music, at the start of clip with opening of 20th century fox and voiceover telling the plot of the film.
Voiceover consistent throughout the trailer.
Diegetic sound where alarm clock goes off and Jesse (Ashton Cutcher) wakes up and when he runs out of the room and hits the opposite door. Non diegetic sound is in the background but still fading away, a sort of jazz music, same as the first part.
Diegetic sound as there is Dialogue between Jesse (Ashton Cutcher) and Chester (Seann William Scott) about where Jesse's car is also the sound of birds singing in the trees is heard. no Non diegetic sound at this point.
Non diegetic sound changes to a more rocky tune of electric guitars as the clip flashes from the Diegetic sound of Jesse and Chester talking to Christie Boner (Kristy Swanson) to a strip club as they are trying to revisit what they did the previous night as the Non Diegetic consistent voiceover inform us
Diegetic Sound,Emphasis on the sound of the policeman hitting the dummy human

Draft Piece Remade

2010-03-11T01:40:00.000-08:00

I have decided to change my colour scheme, and main image as from my feedback i have found that beau does not convey the right amount of energy for my genre of magazine. Instead, i have used Beth Greaves, who gives my magazine a more hardcore rock effect and appeals to the male audience due to the raunchyness of the main image. this is just a rough copy as it will get edited further during production but this is now my idea for my magazine.

The Soloist Research & Production Practices

2010-03-11T01:12:00.000-08:00

The Soloist

The Soloist is a 2009 drama film which was directed by Joe Wright, and starred Jamie Foxx and Robert Downey Jr. The screenplay was made by Susannah Grant and is based on the book, The Soloist by Steve Lopez. The film is based on the true story of Nathaniel Ayers, a musician who develops schizophrenia and becomes homeless.

Jamie Foxx plays Nathaniel Ayers, who is a cello prodigy, and Robert Downey Jr plays the part of Steve Lopez, a Los Angeles Times columnist who discovers Ayers and writes about him in the newspaper. The film was released in theatres on 24 April 2009 and on DVD and Blu-Ray on August 5.

Plot

The Soloist is based on the true story of Nathaniel Ayers who is a musical prodigy that develops schizophrenia during his second year at Juilliard School. Ayers becomes homeless and plays a two-stringed violin in downtown Los Angeles. One day Steve Lopez an LA Times Columnist meets Nathanial and decides to write a newspaper column for the Los Angeles Times about him and his homelessness. An old woman takes sympathy and sends Steve a cello for Nathaniel to play. In attempting to help Ayers, Lopez is forced to grapple personally with the complex issues and frustrations surrounding the thousands of mentally ill who are homeless on the streets of L.A.

Cast

Jamie Foxx as Nathaniel Ayers
Robert Downey Jr. as Steve Lopez
Catherine Keener as Mary Weston (formerly Mary Lopez)
Tom Hollander as Graham Claydon
Lisa Gay Hamilton as Jennifer
Rachael Harris as Lopez's co-worker
Jena Malone as a lab technician.
Diana Gomes as a Psychologist
Stephen Root as Curt Reynolds
Marcus Carl Franklin as Young Nathaniel Ayers
Lorraine Toussaint as Flo Ayers

Production

The Soloist, who is directed by Joe Wright, was written by Susannah Grant, based on a series of columns written by Los Angeles Times columnist Steve Lopez, who wrote about the plight of Nathaniel Ayers, a musician with schizophrenia, and eventually was chronicled in Lopez' book, The Soloist. Grant drew elements of the story from a book written by Lopez, which got published in the spring of 2008. The film was budgeted at $60 million, twice the budget amount of Atonement. Production began in January 2008 and was filmed mostly in Los Angeles, with some scenes shot in Cleveland.

Box office

On its opening weekend, the film opened #4 behind Fighting, 17 Again, and Obsessed, grossing $9,715,000 in 2,024 theaters with a $4,800 average per theater. The film went on to only recover about half of its total budget bringing in $31,720,158. This was blamed on the film's initial release date being postponed, as well as the film's release coming one week before the 2009 summer movie season.

Magazine Market Research

2010-03-08T02:31:00.000-08:00

Magazine Market Research Questions 3

Magazine Market Research Questions 2

Magazine Market Research Questions

Magazine Market Research Questions 4

Magazine Market Research Questions for Andy 5

Double Page Spread analysis of effects/colour schemes

2010-03-03T06:21:00.001-08:00

i like this magazine for its powerful image on a plain white background, which is a low angle shot emphasizing the power of the picture. the bright colour scheme of black/ limegreen catches the eye of the readers and draws them in to read the article. i could incorporate the bright colours into my magazine to help catch the eye of the reader.

i like this double page spread, for the sepia colour effect making every picture more brown, i also like how more than one live image of the stars are used on this magazine. the colour scheme follows the generic conventions of the genre black/ white and red. i could use effects such as sepia or black and white to make pictures blend in nicely with the page, whilst having a strong eyecatching effect.

I like this double page spread for many reasons. Firstly it doesnt have too much writing, and the font colour matches the main image. also i like the font style on this magazine and also its simple, not too harsh colour pallette. it is very black and white with a splash of red to make the magazine exciting even with its plain main colour pallette. in my magazine i shall try incorporate the colour that my model is wearing into the text colour pallette or vise versa for a greater effect.

Contents Page analysis of effects/colour schemes

2010-03-03T04:16:00.000-08:00

This magazine contents page is very simplistic but effective, it uses a black and red colour scheme for text to emphasize the magazine, also it uses dark pictures giving it a rocky feel, with page references to where they are in the magazine, which assumes that the readers of the magazine know who the stars are, and therefore there is no text to go with the pictures. i believe i can incorporate the darker elements from these pictures into my magazine, to give my magazine a more obvious and specific genre.

This magazine contents page is crammed full of writing, showing the headings of sections in the magazine and then the main topics underneath these headings, also this magazine uses pictures with text underneath to highlight the important articles in the magazine. this magazine also has a message from the editor at the top, with the front cover of the magazine posted in the corner. the contents page has a yellow/black/ white colour scheme which is seen in its writing. i believe i could use a few smaller images on my contents page to break it up and show its more rock/metal genre, also i could use a quote at the top much like the one from Kirk Hammett.

this 'Reviews' contents page has many elements that i would like to incorporate into my contents page, such as the simple main image on the front, which clashes with the green white colour scheme. i also like the simplicity of this page as it has one main image, with a smaller one over the top at the bottom, and a simple plain list of what it has to offer. the main image incorporates the genre of rock/metal with the style of hair and clothing the people are wearing, also the girls dress clashes with the green to draw the readers attention to the image. also with the Reviews in a large font at the bottom of the page, it attracts the readers eye and makes it a more interesting read being positioned differently from a generic music magazine, also it helps the image as the faces aren't blacked by the writing which is the most important feature of the picture for the reader.

Afterbirth Draft Piece Feedback

2010-03-03T03:46:00.000-08:00

Work includes the following (raken from the AS portfolio schedule):
Mood Boards
Examples of other texts/style models
Analysis of magazine covers
Title of product (can be a working title)
25 word pitch
pitch feedback (not on blog)
Shots of work on magazine cover including photo shoot
Complete mock version of cover/ contents page/ double page spread and draft article

Comment:
Genre of magazine is not clear. Cover star (he looks too polite.) needs to really look the part. Also colour scheme is a bit dull and wishy washy. It needs to have more impact. Font is very good though. Need to establish a clearer link between research and end product. Add price/date/issue number. Must include a variety of shots across the pages.
look at your research examples for contents + double page spread and see what you can use. try a few layouts ( and post them) Also do the same for colour pallettes.

Research/Planning level: 3
Practical Draft level: 2

Editing Techniques Paramore - The Only Exception

2010-02-24T06:21:00.000-08:00

This music video starts with Hayley sleeping next to a man on a sofa, suggesting a loving happy atmosphere of harmony. when hayley wakes up, using a jump cut from a closeup of them on a sofa to an establishing shot as she gets up off the sofa and slowly zooms back in on hayley, which then uses a jump cut to a low angle close up of Hayley writing a letter, which could portray power to the audience which then uses a jump cut again to the 'Im Sorry' written on the letter which cross cuts so when the camera is back to Hayley, she's walking out of the room.

as she is about to leave the room she stops and the camera uses the cutaway technique to show us she is looking at the man still asleep on the sofa before turning away and exiting the room, suddenly the camera cuts to the other room with her father in, which jump cuts to a flashback of her hugging her Father, and when their embrace ends it jump cuts again to Hayley looking at a picture, which then jump cuts to an establishing shot of the room with her standing looking at the photo and her father sitting at the table looking at her as she sits down. there are a few jump cuts of Hayley and her Father talking until she embraces him with a hug again, which jump cuts again to show the whole room as Hayley leaves her dad to walk through the second door, which directly leads to her bedroom, jump cutting to her putting the picture she was looking at on her mirror, which jump cuts again to a zoomed in shot of the picture on the mirror of her mother and father with the focus blurring in and out of the picture and hayleys reflection in the mirror.

Magazine Market Research Questions

2010-02-22T03:11:00.000-08:00

Magazine Market Research Questions

Coursework Draft Pieces

2010-02-11T13:11:00.000-08:00

i have used boxes to convey where the text for my main story shall be although, being unable to access my blog over the half term due to going on holiday without internet, i shall write a story while i am away

Font Colour

2010-02-11T11:56:00.000-08:00

For my draft cover, i have decided to break the stereotypical conventions of a magazine much like many kerrang/ rocksound magazines do to emphasize effect and add a more eye-catching touch to the text as my cover picture and picture in the contents page are in black and white, and thus, have decided on a black,white,blue and green colour scheme.

Possible Magazine Models & Photoshoot

2010-02-08T03:02:00.000-08:00

below are unedited pictures of 3 different people, Beau Green, Jacob Irons & John Atkinson, that i have considered to be in my final project. i have decided on these because their style fits that of my music magazine such as the generic style of rock/metal, for example, the uncaring punk rock looks on their faces and also, the darker clothing that doesnt use major designer labels, but more plain block colours to emphasize going against the fashion trends to create an individual and simplistic style, which also shows the careless attitude that my magazine wants to convey as the rips and tears in the skinny jeans for example, show a more hardcore attitude instead of wearing brand new clothing. Also, they are keen on the type of music that would be in the magazine and therefore know the generic style of the magazine to give better photos. luckily, we managed to borrow a whitescreen to therefore have better options when editing photos easier.

The Soloist

2010-02-04T01:03:00.000-08:00

Release date(s)
24 April 2009 (US)
11 September 2009 (UK)

Distributed by
DreamWorks (US)
Universal Studios (international)
Working Title

Gross revenue
$31,720,158 (worldwide)

Budget
$60 million

Genres

Drama,Musical/Performing Arts

Starring
Jamie Foxx
Robert Downey Jr.
Catherine Keener

Awards
In 2010 The Soloist is nominated for the Black Reel Best Actor Award for Jamie Foxx

Advertisement
Posters
Websites
Billboards

Merchandise

Mock - Up

2010-02-03T06:27:00.000-08:00

Out of all the mock up covers i did, i believe this one was most effective at being a very realistic magazine cover which attracts the target audiences eye and uses the stereotypical conventions of a music magazine to their full potential, for example, i have used the black and white effect to make the main image unique and stick out from the page, but with it also effectively following the font's colour pallette. I also used the gradient tool for the background to make it look like the main image is lit up from underneath, emphasizing the live music effect that my magazine is trying to achieve. Also the use of a microphone in the picture emphasizes the live music effect perfectly and also makes the picture like a unique shot, taken by a professional photographer at a live music event. the black and white theme that i shall use consistently throughout my magazine will eliminate any problems that could occur due to lighting conditions on the main photoshoot. hopefully i want to achieve this simplistic but effective style in my final piece, but am still unsure about the pose that my model shall do to create the same effect but maybe in different positions that i shall experiment with during my photoshoot and pick the most effective pose to be on my front cover, to comprise my draft cover as a whole and compare it to this which should be inferior to my actual draft due to the limitless capabilities of the photoshoot, so that my draft and final cover catch the readers attention to the main article swiftly and more effectively than this mock - up.

Mock-Up Practices

2010-02-03T06:17:00.000-08:00

below, you will find many different mock ups of magazines that i have created to try and find the best effects, locations, poses and layouts to create the a very individual and unique music magazine i also experimented with different fonts which after trial and error, i found appropriate fonts to use on my magazine. i believe that experimenting with all of photoshops features, i have been able to create a better, mock- up piece which should result in a better overall draft and final piece.

Photo Scene's

2010-01-25T03:20:00.001-08:00

i have taken various pictures trying to find an effective setting in which to do my photoshoot or as a sort of background for my main image to sit on to contrast the image but still convey the rock/metal influence of the magazine.
for example i have taken pictures in the graveyard, the church, on empty roads and by a bridge which i believe are quite promising places for the photoshoot, or to be edited and used as a background setting for my main image.
below are a few of the pictures i have taken.

Taking Back Sungay - Liar

2010-01-25T01:02:00.000-08:00

I have chosen to include this video as part of my blog as it has some very effective elements that i would like to adopt into my magazine cover, for example, the use of black and white filming to make the video even more interesting, much like the lie detector has created the music video from Adam Lazzara's lies. i will use this black and white effect during my photo editing to create a more eyecatching photo.

Ideas for Photoshoot, poses and camera angles

2010-01-21T01:07:00.000-08:00

i like how the picture is taken at an angle giving this an effect that wouldnt normally be incorporated into a magazine cover, also i like how the black and white effect makes him stand out. also i like the microphone as an added connection to the live music feel that my magazine is trying to achieve

i like this picture because of the efect they have used to blur out the background, making ian watkins stand out from the page, also i like how he is slumped in a careless style yet the effect of making his eyes brighter has been used to catch the readers eye.

i like this picture as it has been made to have a very dull colour about it which can connect to the rock/metal music scene, also i like his body stance as it shows a position of power with a low shot looking up to his face.

i like the stance used in this picture showing an 'i don't care' attitude, also the colours have been boosted for added effect with a graffiti wall background to emphasize the uncaring rock/metal attitude.

This last picture i like the effect of green and white, as it is unusual compared to a black and white theme, also i like the gravestones in the background adding to the whole dark, death, rock metal theme. finally, i like how it looks like a crumpled piece of paper which has faded to green which has an amazing overall effect.

Audience Profiling

2010-01-21T00:54:00.000-08:00

Audience Profiling

Fonts

2010-01-20T01:02:00.000-08:00

Below are a variety of fonts that i could consider to use in my magazine cover, however some dont match the stereotypical roughness of a rock/metal music magazine and therefore i shall have to test many fonts to find the right corresponding ones for my magazine.

Magazine Cover Analysis Alternative Press

2010-01-11T03:36:00.000-08:00

Music Magazine Cover Analysis Alternative Press

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Magazine Cover Analysis

2010-01-11T03:26:00.000-08:00

Music Magazine Cover Analysis Rocksound

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Magazine Cover Analysis

2010-01-11T03:03:00.001-08:00

Music Magazine Cover Analysis

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Magazine Cover Research Work

2010-01-11T02:33:00.000-08:00

this magazine cover i have come accross in my research i find is very simple, but effective. whilst it has a masthead, straplines and a main cover story with the mid shot picture being very basic colours that are very soft. i also like how the magazine uses the effect of torn wrapping paper as an effect like a christmas present which draws the eye to the cover with the main picture to draw the reader in.

in this Alternative Press magazine, i like how Mark Hoppus seems to be holding the band's name in the palm of his hand, which shows a sense of power over the band, also this uses a generic convention of putting the picture over the top of the masthead, which i shall consider while making my magazine.

in this NME magazine cover, the editing of the horror's eyes is very effective portraying just how strange they are to contrast their strange music, also, this cover has a free poster which adds to the offers in the magazine, which could also be a good part on the marketing front of this magazine.

In this kerrang magazine cover, i like how the masthead has no defining edges, how it doesnt have a block colour behind but just has the text over the picture, this also has many offers such as magazines and the 15% off dropdead clothing card, also the main picture has oli sykes covering half his face, which conveys a side of him that noone know which adds to the effect of the cover line as it is "you don't know ME!" showing you dont know that side of him that he's covering up in the picture.

In Lucky Magazine i like how Greenday have gone against the magazine midshot stereotype as on the cover of this magazine, they have taken a close up of playing the guitar, which instantly shows what the magazine is all about, also i like the star logo next to the Lucky Masthead which is very simple but regular readers would be able to identify the magazine by the logo. although i may not use the close up shot idea for a picture on my magazine, it is a very interesting technique.

This Punk Magazine cover is another simple but effective magazine that i like, it has Sid Vicious in a very casual pose, and also advertises a free cd with the magazine, also the masthead text is very individual, for my magazine, i'll have to find a very intresting font to draw the reader in.

Although Submerge Magazine is free, i like the simplicity of the cover and the use of bright contrasting colours to emphasise the music that's on the front, again this magazine uses individual text fonts, especially for 'Breathe Carolina' showing bands sometimes have individual fonts for their names to make them seem more individual, and stand out. i also like the colour scheme for the masthead on this magazine, and how the 'Sub' of submerge is seethrough with the colour on the outside and then they are inverted to give a good effect for the 'Merge' park of the masthead.

25 word pitch for 'Afterbirth Magazine'

2010-01-07T01:45:00.000-08:00

Afterbirth Magazine, Rock/Metal Music Magazine, Black/White/ Blue colour scheme, Target Audience Thirteen to Nineteen year olds, selling line ' Alternative Music For The Masses'

Music Magazine Moodboard

2010-01-07T01:28:00.000-08:00

My moodboard has elements of everything i wish to put in my music magazine, for example it has a variety of colour schemes to choose from, inspirational titles and magazine covers to inspire the layout and style of my magazine cover, an array of fonts that may influence the written style of my magazine and i uploaded an array of pictures of bands and musical influences of mine which i would like to use their style of music as a main influence over the genre of my magazine and incorporate things such as their clothing ranges that i have uploaded pictures of people modelling (such as Drop Dead Clothing and Babycakes Clothing) to incorporate a musical fashion element to my music magazine setting it apart from others on the same target market audience.

possible magazine titles

2010-01-07T01:23:00.000-08:00

Music For The Masses
Zapp
Speakers Blown
Thunder
Broken Melody
Junk
Broken Amp Magazine
Afterbirth Magazine
Shredder Magazine
Stagedive Magazine
Unborn Magazine

Skull Rock Magazine

How are mainstream and independent films different?

2009-12-02T04:17:00.000-08:00

1) How are mainstream and independent films different?

Mainstream films are generally the thoughts and wants of the majority of people. However in the reality, the mainstream is far from organized; rather the concept is often considered a cultural construct. This includes:

• Something that is available to the general public;
• Something that has ties to corporate or commercial entities.

As such, the mainstream includes all popular culture, typically described by the media. mainstream films are screened accross the country at various times of the day contrasting the Independent films as they usually screen only one film at a time and only at certain times a day. Independent films often contrast mainstream films with the use the subcultures, countercultures, cult followings, underground cultures and (in fiction) genre, these films go against the majority of media concepts.

2) The UK film council are trying to make the independent films more accessible to the public in 3 different ways for example;

Improving access – our Digital Screen Network is made up of 240 digital screens across the UK that now show non-mainstream films regularly.

Raising awareness – Our Prints and Advertising Fund provides £4 million every year to help British distributors promote non-mainstream films.

Increasing information – our website, http://www.findanyfilm.com/ is one of the UK's leading websites for film fans looking to watch, buy, download or rent great films.

Digital distribution & D.S.N

2009-11-26T00:54:00.001-08:00

Digital distribution

Digital distribution (also known as digital delivery or electronic software distribution) is the practice of providing content in a purely digital format, which is downloaded via the internet straight to a consumer's home. Digital distribution bypasses conventional physical distribution media, such as paper or DVDs. The term digital distribution is typically applied to freestanding products; digital add-ons for other products are more commonly known as downloadable content.
Digitally distributed content may be streamed or downloaded. Streaming involves downloading and using content "on-demand" as it is needed. Meanwhile, fully downloading the content to a hard drive or other form of storage media allows for quick access in the future.

D.S.N Digital Screen Network

The average Hollywood blockbuster opens on 300-plus screens across the UK; most independent films, restored classics, documentaries and foreign language films still struggle to reach over ten per cent of those screens.
Digital screening cuts the cost of releasing films (a digital copy costs around one tenth of a 35mm print). That's why UK Film Council and the Arts Council England have created the Digital Screen Network – a £12 million investment to equip 240 screens in 210 cinemas across the UK with digital projection technology to give UK audiences much greater choice.
Cinemas in the network have already screened non-mainstream films including Control, This is England, Good Night and Good Luck and the Oscar®-winning The Lives of Others, as well as classics like ‘meet me in St Louis’, ‘The Wizard of Oz’ and ‘Casablanca’.
Digital Screen Network cinemas hosted the UK Film Council and BBC Two's Summer of British Films season - a sell out tour running from July to September 2007 featuring British classics such as ‘Goldfinger’, ‘Brief Encounter’, ‘Billy Liar’, ‘Henry V’, ‘The Wicker Man’ and The ‘Dam Busters’

shots and transitions work

2009-11-25T06:04:00.000-08:00

Shots

long shot

This category includes the FULL SHOT showing the entire human body, with the head near the top of the frame and the feet near the bottom. While the focus is on characters, plenty of background detail still emerges: we can tell the coffins on the right are in a Western-style setting, for instance.

medium shot
Contains a figure from the knees/waist up and is normally used for dialogue scenes, or to show some detail of action. Variations on this include the TWO SHOT (containing two figures from the waist up) and the THREE SHOT (contains 3 figures...). NB. Any more than three figures and the shot tends to become a long shot. Background detail is minimal, probably because location has been established earlier in the scene - the audience already know where they are and now want to focus on dialogue and character interation. Another variation in this category is the OVER-THE-SHOULDER-SHOT, which positions the camera behind one figure, revealing the other figure, and part of the first figure's back, head and shoulder.

close up
This shows very little background, and concentrates on either a face, or a specific detail of mise en scène. Everything else is just a blur in the background. This shot magnifies the object (think of how big it looks on a cinema screen) and shows the importance of things, be it words written on paper, or the expression on someone's face. The close-up takes us into the mind of a character. In reality, we only let people that we really trust get THAT close to our face - mothers, children and lovers, usually - so a close up of a face is a very intimate shot. A film-maker may use this to make us feel extra comfortable or extremely uncomfortable about a character, and usually uses a zoom lens in order to get the required framing.

shot reverse shot
Shot reverse shot (or shot/countershot) is a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking "back" at the first character. Since the characters are shown facing in opposite directions, the viewer assumes that they are looking at each other.

high angle shots
In film, a high angle shot is usually when the camera is located high.
With this type of angle, the camera looks down on the subject and the point of focus often get "swallowed up" by the setting.
High angle shots also make the figure or object seem vulnerable or powerless.

low angle shots
In cinematography, a low-angle shot, is a shot from a camera positioned low on the vertical axis, often at knee height, looking up.

tracking shot
a tracking shot (also known as a dolly shot or trucking shot) is a segment in which the camera is mounted on a wheeled platform that is pushed on rails while the picture is being taken. One may dolly in on a stationary subject for emphasis, or dolly out, or dolly beside a moving subject (an action known as "dollying with").

pan
A movement which scans a scene horizontally. The camera is placed on a tripod, which operates as a stationary axis point as the camera is turned, often to follow a moving object which is kept in the middle of the frame.

tilt
A movement which scans a scene vertically, otherwise similar to a pan.

Editing

continuity
is the predominant style of editing in narrative cinema and television. The purpose of continuity editing is to smooth over the inherent discontinuity of the editing process and to establish a logical coherence between shots.

montage
In motion picture terminology, a montage (from the French for "putting together" or "assembly") is a film editing technique.
There are at least three senses of the term:
1. In French film practice, "montage" has its literal French meaning and simply identifies editing.
2. In Soviet filmmaking of the 1920s, "montage" was a method of juxtaposing shots to derive new meaning that did not exist in either shot alone.
3. In classical Hollywood cinema, a "montage sequence" is a short segment in a film in which narrative information is presented in a condensed fashion. This is the most common meaning among laymen.

montage Hollywood
a short segment in a film in which narrative information is presented in a condensed fashion.

transitions
Transitions are authoring tools a video editor can insert between two video clips or still images to create an artistic, professional effect. There are a multitude of transitional effects available, the two most common being the crossfade and dissolve.

cross cutting/parallel editing
The most common transition — an instant change from one shot to the next. The raw footage from your camera contains cuts between shots where you stop and start recording (unless of course you use built-in camera transitions).
In film and television production, the vast majority of transitions are cuts.

dissolve
In film editing, a dissolve is a gradual transition from one image to another. In film, this effect is created by controlled double exposure from frame to frame; transiting from the end of one clip to the beginning of another.

wipes
In film editing, a wipe is a gradual spatial transition from one image to another. One image is replaced by another with a distinct edge that forms a shape. A simple edge, an expanding circle, or the turning of a page are all examples.

Film Clip ' Saving Private Ryan'

the use of camera shots in the clip I have chosen to analyse (Saving Private Ryan) are extremely effective, for starters, the clip uses a tilt technique to take in the full effect of the skies and sea to set the scene, which then cross cuts into a tracking shot of the boats with soldiers on them heading for the shore, which is setting the time and place as this is meant to be an old war film, this emphasises the equipment and vehicles the soldiers use in war also the camera moves very freehand, to give the audience the feel that they are on a boat in the vicious sea much like the soldiers, drawing the audience in to connect with the film so they believe they are part of the storyline, the camera then cross cuts to a close up of a hand shaking making the audience feel the fear and tension that is among these soldiers, and as the camera again uses the tilt technique to follow the soldiers hand up to show him take a drink, this connects the audience to one of the main characters introducing him to the scene, with a close up of the face to emphasize who the character is and to show the look of fear in his face, slowly panning out to show the boats full inhabitance of soldiers, waiting nervously for the battle much like the calm before the storm this is shown by the stern faces of soldiers and how some vomit out of pure fear. The camera changes to a low angled mid shot of the soldier driving the oat, emphasizing his position of power as he commands the other soldiers what to do, with a close up of the main character giving orders to the other soldiers, which also emphasizes the position of power to the audience, then cross cuts to another soldier giving commands, with a freehand camera with a low angle shot to show he is a position of power, whilst also keeping the realism aspect to the film to connect the audience. The camera then moves freehand along the boat looking all of the soldiers in the face connecting the audience to the whole unit, and also cross cutting to the most important characters in the film. The silence used is to portray the ‘calm before the storm’ effect that Steven Spielberg has used to emphasise the following battle scene. A close up of the man lowering the bridge is used to show that the wait is over and the battle is going to begin, cross cutting to the first soldier in a low angle shot getting shot dead, then cross cutting to a high angle shot showing the loss of power as the soldiers are mown down by gunfire, the freehand camera emphasises the tragedy as it puts the audience again in the shoes of the soldiers. This cross cuts to another low angle shot which is freehand showing the soldiers getting shot dead, cross cutting again to an over the shoulder freehand shot of an enemy soldier firing the machine gun at the soldiers on the boat, and as the clip is ending, we see a high angle shot to the main character giving commands again, and then a tracking shot that is free hand showing the cameraman who the audience are now connected to as a soldier, jumps in the sea with the rest of the soldiers.

New Technologies, Questions

2009-11-25T04:18:00.000-08:00

New Technologies
iPhone
Blu-ray
Game Consoles
Streaming
Blogs
Mobiles
Podcasts
Plasma TV
Blackberry
Websites
Email
Camera
HD
Youtube
iTunes
iPod
IM
Social Networking
Downloads
Netbook
Laptop
Sky+HD
Online Shopping
RSS Feeds

How have new technologies allowed film institutions to target audiences?
Consider:- Production, Marketing, Exhibition & Distribution

Production
New technologies can affect the production in a variety of ways, from the more realistic special effects that can be used to the very simple 'Green Screen' which helps to dramatically improve the films, also the use of High Definition benefits the production quality of the film so that the cinema/film experience can be enhanced for the audience.

Marketing
New technologies also have effected the way films can be marketed, as old films would use things such as billboards and bus sides to help advertise their films, by the use of new technologies and social networking, the very cheap in comparison adverts on social networks appeal to a larger audience for less money, saving the film producer more money to spend on the film and less is needed to advertise it effectively.

Exhibition
New technologies effect the audiences experience due to the use of better quality HD filming and more technology to improve the special effects in the film in comparison to the older films which use worse quality filming and less realistic special effects, making the audience not able to relate to the film as much as modern day films, making it more realistic and therefore improving the audiences overall experience.

Distribution
New technologies have enabled film producers to use digital distribution in comparison to the old method of using 35mm prints that cost £1000 each, sometimes more, they can just send files and use files on computers to distribute their films faster and cheaper to a larger target area of the world.

How have the new technologies affected the position of the consumer?
the new technologies have affected the position of the consumer dramatically, allowing the consumer to take control of how much the advertisements can influence their decision to watch the films as they can choose not to click links that are advertisements on websites, however the new technologies can also give the producers a position of power while the audience is watching the films as they can use special effects and better quality production to make people feel certain feelings according to what the producers whant them to feel.

To evaluate
New technologies such as HD and advances in camera technology have allowed the film industry to film in more detail than ever before as they can shoot all Films in High Definition to make the cinema experience more realistic than ever for example, A Serious Man and Avatar has advertisements in high definition which can help convey the quality of the film to give the audience a snippet of how good the film truly is. thanks to the advances in technology, many films can be digitally distributed which can save companies thousands of pounds as it can be sent via the internet and easily copied, making the expense of distribution obsolete as companies won’t have to buy expensive 35mm prints so that the film budget can be used more on the film and less on advertising improving the film as the spare money can be used to improve the quality of the film.

Here is the ‘A Serious Man’ & ‘Avatar’ trailer in HD showing just how advanced technology can affect the quality of filming

Film Distribution Powerpoint

2009-11-19T01:50:00.000-08:00

Film Distributions

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The Male Gaze

2009-11-16T03:28:00.000-08:00

Merchandise

2009-11-12T01:35:00.000-08:00

Merchandise

Is one way that films promote themselves through selling commercial products in collaboration with the film such as toys, books, posters etc.

Viral Marketing

Use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

Synergy Marketing

Is a type of marketing that uses the success of existing companies to promote theirs for example James Bond film and Sony’s marketing collaboration.

Product placement

Product placement is a form of advertisement, where branded goods or services are placed in movies, the story line of television shows, or news programs to promote their products for example the Aston Martin and Rolex that James Bond Wears/Uses in the films.

Bridget Jones’ Diary

This film used synergy marketing from The Body Shop, MSN.com, Virgin Megastore and Virgin Atlantic to help promote the film, it also released t-shirts and DVD's to promote the product. some product placement was used to help promote their partners that promote them such as virgin and the body shop.

The Boat That Rocked

The film used product placement to promote itself such as Typhoo Tea, which was one of many things used in the film along with a 60 song soundtrack to promote itself before it was released, as the film was based on old music and the music that was on the soundtrack, that was promoted through playing music from the soundtrack during trailers.

How are the characters of Steve, Fiona, Lip and Ian represented in episode one of Shameless?

2009-11-11T06:53:00.000-08:00

How are the characters of Steve, Fiona, Lip and Ian represented in episode one of Shameless?

The character Steve is at first perceived to be heroic at the start as he tries to stop the man who has stolen Fiona’s handbag, and hits the clubs bouncer when he disrespects Fiona and Veronica rich because he buys the family a new washing machine and drives flashy cars which gives the impression he has plenty of money. Later in the episode we find out that Steve in fact is a criminal, who dresses as a waiter at a restaurant to fool rich people into giving him their car keys and then stealing the cars for his own personal use and when he’s done, he sells the cars on to make some money.

Fiona is viewed as a slightly stereotypical northern girl, but her friend veronica is the typical stereotype and they contrast sometimes, where Fiona likes to go clubbing and get drunk like veronica, veronica has aspects such as her crudity and roughness that Fiona lacks to fit the stereotype portrayed at the start of the episode in the club and talking to the bouncer. Fiona also later that night has sex with Steve on the kitchen floor portraying a very crude and slaggy side to her, although when her Frank comes back, she turns into a mother figure in the household that looks out for the children and looks after Frank.

Lip is shown to be extremely clever as at the start of the episode, we see him going to help a girl do their homework for money, however he is also shown to be a typical teenage boy as when the girl offers a blowjob because she has no money to pay for his help, he accepts. Lip also is conveyed as a loving brother, as when he finds out Ian is gay, he is upset because Ian never told him and devises a test to see if an is gay, he gets the girl he helps with homework to give him a blowjob, to see if he enjoys it, and when Lip finds out that his brother is having an affair with an older married man, he is worried for his brother as the married man could just be using him for presents whilst Ian loves him.

Ian is a homosexual boy who is the brother of Lip and who works in a shop with his gay lover, who is also a married man. Ian is seen as a average boy apart from his homosexuality, he likes football, works for his money and is happy with being gay. When his brother finds out, he seems ashamed of himself whilst Lip gives him “tough love” to try help him, Ian doesn’t want to hear it as he is blinded by love for his workmate, he also seems very uncomfortable with getting a blowjob from a girl which shows that he is very certain about his homosexuality.

Advertising

2009-11-11T04:48:00.000-08:00

Above The Line Advertising

Above the line advertising uses media to promote the films in many ways such as TV, cinema, radio, print, banners and search engines to promote brands. Major uses include television and radio advertising and also internet banners and Ads.

Below The Line Advertising

Below the line advertising, uses different brand-building strategies to promote the film, such as direct mail and printed media that usually involve no motion graphics.

2012

Sony Pictures are going to run a television campaign to promote 2012 that will receive an audience four times larger than the Super Bowl.
The plan is to air a two minute scene from 2012 on nearly every major TV and Cable network in North America. By doing this, the studio expects to reach 110 million viewers. by knowing this we can establish that 2012 used many above the line advertising conventions to market the film throughout the world, as it has a huge budget of $200 million.

A Serious Man

used a below the line promotion scheme as they premiered their film in an independant cinema and therefore shows that this film was not a wide scale venture like 2012 and had a substantially lower budget.

Bunny & The Bull

Bunny & The Bull has the lowest budget out of the three films, resulting in their promotional advertising techniques being below the line, using only their website and trailers in non mainstream cinema's to premote their film, but also uses the above the line technique starring British comedian and esablished actor Noel Fielding, cast as one of the main characters, attracting fans of his previous work to watching the film.

Four Weddings & A Funeral

produced in 1994, this film could not have some of the marketing scemes used today due to the advance in technology but, some of the old techniques used to promote this film are still being used, they have just become more established.in 1994 posters, trailers and merchandise were the key techniques used to promote a new film before it was released, and also still used today, is starring a famous actor to attract the attention of fans of the actors previous works, for example in "Four Weddings" Hugh Grant played the lead role of Charles which attracted a very large audience due to his incredible acting status. since the 90's advertising campaigns have gained many advantages through usage of technology for example, nearly every film imaginable will have some sort of website or page on a social networking site helping to advertise it, using the internet as a key tool to promote films 24 hours a day, 7 days a week.

Defining British Film (Categories)

2009-11-11T01:25:00.000-08:00

A- British Money, Personnel and Resources
B- Co funded = Britian and Foreign investment (majority of finance, cultural content and personnel are british)
C- Mostly foreign (but not USA) investment small british input (financially / Creativity)
D- Films made in UK with (usually) British cultural content but financed fully or partly by American companies
E- American film with British involvement

The Male Gaze - Superbad

2009-11-10T12:59:00.000-08:00

This video clip from the film superbad, conveys a stereotypical view of 'The Male Gaze' showing how men percieve women in films and adverts, these conventions are used by the film producer to attract a male audience to make their films a hit, much like adverts use this technique to sell their products.

Dead Man's Shoes, Hot Fuzz & This is England

2009-11-04T04:06:00.001-08:00

Dead Man’s Shoes

Budget £723,000

Starring/ celebrities in film
Paddy Considine
Toby Kebbell
Gary Stretch

Directors Aim
the Directors were trying to create a horror movie, filled with revenge at a reasonable budget.

Hot Fuzz

Budget £8 million

Starring/ celebrities in film
Simon Pegg
Nick Frost
Jim Broadbent
Timothy Dalton
Paddy Considine
Edward Woodward
Billie Whitelaw

Directors Aim
The directors were trying to create an action/comedy that used conventional british stereotyping to make an impressive statement, creating a first for making a traditional english cop film like other countries in the world already have

This is England

Budget £1,500,000

Starring/ celebrities in film
Thomas Turgoose
Joe Gilgun
Andrew Shim
Vicky McClure
Stephen Graham
Rosamund Hanson

Directors aim
the Directors were trying to convey a sense of the harsh reality amongst working class british people.

Teenage Stereotyping

2009-11-02T02:46:00.000-08:00

Teenage Stereotyping

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Working Title and Warp Films Research Questions

2009-10-29T02:36:00.000-07:00

Working Title and Warp Films
Institution and Audiences

AOs
Production Practices to appeal to audiences
Distribution and Marketing strategies to raise audience awareness
New technologies to help target specific audiences
Audience and how they challenge institutions

1. Who are Working Title?
Working Title Films is a British film production company, based in London, England. The company was founded by Tim Bevan and Sarah Radclyffe in 1982. It produces feature films and some television productions. Eric Fellner and Bevan are the co-owners of the company now.

2. Who are Warp Films?
Warp Films, a sister company of Warp Records, was set up in 1999 with funding from NESTA. It is based in Sheffield, England with a further office in London and has 14 full-time staff.

3. Are they independent or part of a conglomerate?
Working Title is a conglomerate company meaning it is part of other film company’s e.g. universal studios, whilst Warp Films are an independent film company.

4. How does the ownership of the company affect the budgets for film?
The ownership of the company effects the budgets for a film because larger more successful film companies would have more money to spend and therefore higher budgets for their films than smaller film companies.

5. Create a list of films that both institutions have produced.
Working Title Films About a Boy (film)
Ali G Indahouse
Atonement (film)
User:Nayrouz Aly/Atonement
Barton Fink
Bean (film)
The Big Lebowski
Billy Elliot
The Boat That Rocked
Bob Roberts
The Borrowers (1997 film)
Bridget Jones's Diary (film)
Bridget Jones: The Edge of Reason (film)
Burn After Reading
The Calcium Kid
Captain Corelli's Mandolin (film)
Catch a Fire (film)
Chicago Joe and the Showgirl
Chihuanhas
Dead Man Walking (film)
Definitely, Maybe
Doraemon: Nobita's Dinosaur
Drop Dead Fred
Edward II (film)
Elizabeth (film)
Elizabeth: The Golden Age
Fargo (film)
For Queen and Country
40 Days and 40 Nights
Four Weddings and a Funeral
French Kiss (film)
Frost/Nixon (film)
Green Zone (film)
The Guru (2002 film)
The Hi-Lo Country
Hippie Hippie Shake
Hot Fuzz
The Hudsucker Proxy
Inside I'm Dancing
The Interpreter
Johnny English
Land and Freedom
Loch Ness (film)
London Kills Me
Long Time Dead
Love Actually
The Man Who Cried
The Man Who Wasn't There
Map of the Human Heart
Mickybo and Me
Moonlight and Valentino
Mr. Bean's Holiday
My Beautiful Laundrette
My Little Eye
Nanny McPhee and the Big Bang
Nanny McPhee
Ned Kelly (2003 film)
Notting Hill (film)
O Brother, Where Art Thou?
Panther (film)
Paperhouse (film)
Paul (film)
Plunkett & Macleane
Posse (1993 film)
Pride & Prejudice (2005 film)
The Return of the Borrowers
Robin Hood (1991 film)
Romeo Is Bleeding
Rubin and Ed
Sammy and Rosie Get Laid
A Serious Man
Shaun of the Dead
Smokin' Aces
The Soloist
State of Play (film)
Tales of the City (TV miniseries)
The Tall Guy
The Comic Strip
Thunderbirds (film)
United 93 (film)
Wild Child (2008 film)
Wimbledon (film)
Wish You Were Here (1987 film)
A World Apart (film)
The Young Americans (film)

Warp Films
My Wrongs #8245–8249 & 117 (Dir: Chris Morris - 2003)
Dead Man's Shoes (Dir: Shane Meadows - 2004)
Rubber Johnny (Dir: Chris Cunningham - 2005)
Scummy Man (Arctic Monkeys short film/music video)
This Is England (Dir: Shane Meadows - 2006)
"Grow Your Own"(Dir: Richard Laxton - 2007)
Dog Altogether (Dir: Paddy Considine - 2007)
All Tomorrow's Parties (Dir: Jonathan Caouette & All Tomorrow's People]] - 2009)

6. Choose one from each list and compare the budgets for these films and how much they made.

Warp Films-"Grow Your Own" Budget £2.5 million

Working Title Films-State of Play (film) - Budget $60 million Gross revenue $88,336,552

7. Now choose a Hollywood Blockbuster and research the budget.
The Dark Knight- Budget $185 million Gross revenue $1,001,921,825

8. Where do Working Title and Warp Films get their funding from?
Warp Films - NESTA provided early-stage funding to Warp Films. Their debut project won a BAFTA and they have gone on to create a niche brand of short films. Since their NESTA award, the company has been awarded £4.5 million from the UK Film Council, FilmFour and regional funding bodies to introduce the next wave of cutting-edge British filmmakers.
Working Title - Working Title began as an Independent, then had a term deal with Polygram (1992-1998) and currently has an ongoing financing and distribution arrangement with Universal Pictures and Canal Plus.

9. In the case of Warp Films, how does the budget affect the genre they use?
In Warp Films, the budget affects the genre they use because a lower budget film limits the amount of genre’s that can be produced as some films e.g. action will need expensive special effects and more realistic props which low budget films simply can’t afford.

10. What is the main appeal of this genre? Give examples.
The main appeal of this genre is that it is set in real places which make the films more realistic and believable to viewers as it is made in places that exist.

11. Who are the target audience for Working Title and Warp Films?
The target audience for Working Title Films are – a ‘four quadrant’ movie. appeals to all people.
The target audience for Warp Films are – smaller audience, sticking to the genre of the film

12. What is the main genre of the films Working Title produce?
The main genre of the films Working Title produce are mainly comedy films as they appeal to a wide array of audiences.

The Culture Show

2009-10-28T16:22:00.000-07:00

Mike Goodridge

talked about four quadrant movies, which are big hollywood blockbuster movies that appeal to a wide audience, and tent pole films, which are films that have a zero risk at loss as they are remakes of things such as comics, that have been popular before e.g. superman, to make a film companys money back for any losses incurred from other more risky films.

Lord Puttnam
talked about how films nowadays are more about "who's in it, not what's in it" showing that a modern day audience doesnt care much for the storyline if it has a famous actor they like in it, thats why they'll see the film. the problem with this is, the actors can not only be incredibly expensive and take a lot of the money that is spent on the film, but also they can be incompatible with the script and so they have to change the film to fit the charecter not the other way around.

Sandra Hebron
says how directors need to take more risks in creating films that make people think more and have a political message. she also says that actors who 'coventure' help with the film producton greatly as they lower their fee to help with the movie and get a cut of the profits.

Shane Meadows
said that he believes relationships with the actors are important
cutting costs such as using room lighting and bying cars from ebay can maake the film have less risk for making profit
uses scenes that already exist for realism in films

Preliminary Task Magazine Cover

2009-10-14T04:45:00.000-07:00

I worked with Paul Briggs, and we managed the task between us by each making a basic magazine cover and putting them together, we both took a number of pictures, so that we had a decent spectrum of pictures to choose from, which helps as it shows that we can select the best pictures to use for our magazine so that it can look as good as possible.

We used the school website and newsletters as inspiration, but added our own personal touches to improve the basic school format, such as an updated logo appealing to a more teenage audience with a bright cyan colour and black stripes contrasting on the school emblem.

We used computers with Adobe Photoshop to complete this task, as Photoshop has all of the tools needed to create a magazine cover, such as layers, effects, and the range of photo editing tools that can be used to do a variety of things to make the magazine cover pictures and text look the best that they can.

When planning, we had to take into account the audience and what information would be needed to be used, during shooting the pictures we took into account the relevancy of the pictures in contrast to the information on the page, and whilst editing we took into account the rule of three colours and three fonts, and also we took into account the basic layout of a magazine cover, that can be used to make our magazine look very professional and publishable.

I believe the consistency of the magazine layout worked well, as all font styles and layout colours were the same from both the magazine cover and contents page, and use the traditional basic magazine layout, where the masthead is on the top of the cover to keep a very simplistic but effective layout. We kept the colour palette to the school colours theme with turquoise and black fonts, and with cyan, yellow and white as a background colour to contrast the text on the page so it stands out effectively. The colour palette appeals to a teenage audience as it uses bold and bright colours, whilst still using dull colours to show the more adult like and professional look, which shows sensibility and practicality as the text contrasts well with background images and background colours.
If we had more time/ another chance to do this I believe we would use a variety of different Photoshop tools to make our magazine cover work a lot smoother, as the colours scheme is very block coloured. Also we could have taken more pictures, to have a larger variety of options for the front cover and therefore improving the overall look of the magazine/

From completing this task, I have learnt a variety of things, mostly how to use Photoshop tools effectively and have improved on using the magnetic lasso tool, which in future will help me with other picture related work. I also have learnt further aspects of magazine covers such as the placement of pictures, and text on the page to be effective and follow traditional magazine layouts.

The Royal Tenenbaums 'Chas' Charecter Analysis

2009-10-07T13:13:00.000-07:00

Directed by Wes Anderson, “The Royal Tenenbaums” follows the lives of three extremely smart children, Chas, Margot and Richie who are the main characters of this film that introduces them as a ‘family of geniuses’. The character I shall be analysing is Chas
The character I shall be analysing is Chas, a very successful and serious child as, being much like a little business man, who takes most of his meals in his room on the second floor of the house at his desk to ‘save time’, this shows the business like essence that Chas has as he is not prepared to waste time while in the middle of some very business related projects, such as in the sixth grade, he went into business breeding Dalmatian, mice which he ‘sold to a pet shop in little Tokyo’ showing again his ingenuity as a child genius, who was also a successful business man making money from a very young age. For a child, Chas shows his mature nature as he started buying real estate in his early teens, and also negotiated the purchase of his fathers summer house on eagles island, which shows again how intellectual this young boy really is, understanding when to buy and sell real estate and negotiating the summer houses purchase, where whilst shooting, his father shot a bb between two knuckles in his left hand which was stuck for the rest of his life. Unlike his brother and sister, he was not as close to them as they were together as he seems to be a rather loner of a character that was only interested in the money, although he participated in Margo’s first play, on her tenth birthday party, which their father (Royal Tenenbaum) drenched their spirits by saying that the play was unrealistic. However, Chas seemed very distant from his father, who seemed to favour his other son Richie, possibly because of his incredible sporting skills. One last point I would like to get across is the fact of how Chas has been a financial success from an incredibly young age, being a business man of sorts, even drinking coffee which is something that not many ordinary children would do.

Rocksound Magazine 'Mock- Up'

2009-10-07T13:06:00.000-07:00

This magazine has a traditional basic magazine layout, where the masthead is on the top of the cover to keep a very simplistic but effective layout. the colour pallette uses yellow, white, and a variation between different shades of blues and turquoise which does not comply to the rule of three but, the extra colour is for added effect among text to emphasise it's meaning, and also contrasts well with the picture and background to stand out on the page. This is used for simplicity as the picture can contrast well against the background. The colour palette shows a teenage/ adult audience as it doesnt show extremely bright colours that may attract a younger audience, but more toned down and relaxed colours. By doing this 'Mock-Up' of a magazine cover i have learned various things for example the basic rules for a magazine cover, how a basic layout can be very effective, and how contrasting slightly text colours from background images and colours distinguishes and makes text stand out and more appealing on the page.

Eastenders Prelim

2009-10-07T12:59:00.000-07:00

The task that we were set was to recreate a scene from Eastenders, the popular soap opera. the scene had a very generic setting as like most soap opera's, it started off with a scene inside a house where the phone rang, giving a midshot whilst answering the phone and led into another technique used in many soap opera's, further on in the scene during a conversation, the shot- reverse- shot technique, which shows the reaction of who is being spoken to, usually from an over the shoulder shot, where the camera switches between the two charecters points of view. many of our shots seemed very rushed and, had we had more time, we could have probably acted better during the shots, however, our shots seemed to flow quite well and our continuety was good, which was one new thing i learnt from this excercise along with the shot-reverse-shot technique which i shall carry on into later filming excercises to enhance my filming skills.

All About Me

2009-09-23T06:24:00.000-07:00

All About Me

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This was a presentation task i was asked to do on myself which shows my interests and hobbies, it integrates a powerpoint and youtube video into the post.